Luxury watch brand enters the NFT market and will use blockchain to track watches; understand

The Super Chronomat Automatic 38 Origins model features lab-grown diamonds and handcrafted gold sourced from specialist suppliers. You watches from this collection are linked to non-fungible tokens that allow owners to check the provenance of their items, as well as product information, warranty status, and product history.

Arianee is a fashion and luxury-focused web3 platform that helps global brands adopt blockchain technology. The company has collaborated with Lacoste, Moncler and Yves Saint Laurent Beauté. The trend toward traceability has become increasingly important to consumers, especially when it comes to high-priced items.

Companies have been working to create more transparent supply chains, and Aura Blockchain is one of the companies focusing on transparency in the luxury sector. The Consortium was established in April 2021 by renowned brands such as Prada Group, OTB Group, LVMH, Mercedes-Benz and Cartier.

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Aéropostale launches web3 initiative with virtual interaction

North American clothing retailer Aéropostale has teamed up with MetaversePlus, a platform that creates metaverse environments for companies, to launch a collection of non-fungible tokens (NFTs) called AeroPax. The collection is made up of 30.000 works of art featuring colorful animal features created in the Aéropostale style. Each NFT will cost $69 and will give holders access to the brand's exclusive physical and digital events, as well as a 25% discount at its online and physical stores in the US.

Amazon plans to launch its own NFTs market, says website

American technology giant Amazon plans to launch a non-fungible token (NFT) marketplace on its platform. According to The Big Whale, the marketplace will launch on April 24 and will initially only be available to users in the United States. The company chose to allow bank card payments instead of traditional cryptocurrencies to make the platform more accessible.