North American brand launches collection on Roblox inspired by New York Fashion Week

Roblox's animated avatars can have items such as bags, earrings, backpacks and hats on their skin. The brand sells its pieces within the Roblox market itself, which has its own currency, Robux. 

The twenty pieces made available by the brand on Roblox were inspired by New York Fashion Week. The varied pieces have prices ranging from 75 to 125 Robux. In the current metaverse currency conversion, one Robux costs 0,0125 dollars. In other words, for Brazilian players who want fashion pieces from the brand, they can pay from 84 cents to R$4,69, converting to Brazilian currency.

The Rebecca Minkoff collection is available within shop from Roblox. It is worth remembering that this is not the first brand to invest in the digital market to popularize its collections. Large global fashion companies such as Gucci and Vans have also created spaces in the metaverse to attract new audiences. 

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