Even at a critical moment in the metaverse, big brands continue to bet on the internet's turnaround; Understand

Betting everything and more on the turn of web3.0 in the coming years, Nike now announces its first sneaker with interaction with the metaverse. This is the brand's first product developed based on the virtual environment. The announcement was made last Monday (5), and the idea is that the product will be available before the .Swoosh platform, Nike's web3-focused environment released in November.

The high-end car manufacturer BMW has just registered a patent for the brand in the digital environment in the United States to enter the metaverse and trade in NFTs. The registration was approved on November 25th, but was only announced last Wednesday (30th).

Playboy, the iconic adult magazine, is trying to gain a foothold in digital culture. An example of this is the brand's 69th anniversary campaign, which is being celebrated with an action within The Sandbox metaverse. In addition to an interactive experience within the active platform between December 12th and 19th, NFTs will also be sold.

Brands are seeking to establish a presence in digital environments. The metaverse, despite the wave of distrust in the market, still remains the web's biggest bet for the coming years. Forbes, making a commitment to unveil web3, has installed an experience space inside The SandBox, and will provide attractions for visitors between December 14th and 28th. 

The Decentraland platform presented a new update on Wednesday (21) that could attract even more users into the metaverse. This is Decentraland Worlds. Now Decentraland is allowing owners of NAME NFTs, which function as keys, to create their own worlds within the platform and host their own events.

This week, here at Newsverso, we brought the immersion we did to the first metaverse airport. Well, it looks like fashion is going to catch on. At least in tourism. A cruise company launched on the 14th a virtual environment that allows customers to see the ship's facilities before even traveling. This is the “Wonderverse”.

Unfortunately, the responsible government bodies are not being able to stop deforestation, land grabbing, illegal mining and other activities that are devastating the Amazon Forest. The largest tropical forest in the world has suffered constant attacks, a situation that has worsened in recent years due to the lack of equipment for monitoring and combating environmental crimes. With this in mind, the company Nemus is selling NFTs corresponding to individual plots of land to buyers – called “guardians” – who do not actually own the land, but whose investment in cryptocurrencies will go towards sustainable local projects. A new approach to environmental preservation, aiming to attract and engage investors in the preservation of the Amazon.