Metaverse Fashion Week 2023 brought together 26 thousand people in four days of event

More than half of users were new to the platform and just over 50% logged in with their wallet, showing a great interest in purchasing wearables. During the event, 75,5 free wearables were claimed and 2K wearables and emotes were sold, with over 600 designed especially for MVFW 23. Users spent a total of $26,7 on wearables during the event.

The most claimed wearables were the Tommy Hilfiger AI Puffer and adidas DCL Wallrunner, while the most purchased wearable creators were Tommy Hilfiger, Doki3DName and Nikki Fuego. The most purchased emote was Bubble Babes by CK Bubbles.

Top-attended experiences included Main Runway (Dundas, adidas, community concert, House of Barth) and adidas Hall. With 72 thousand sessions and users logging in an average of 4 times each, MVFW 23 was a huge success for the virtual fashion community.

According to the director of MVFW, Brazilian Giovanna Graziosi, even with the drop in the number of participants this year, the event exceeded the brands' expectations: “Tommy Hilfiger shared that they had four times more retention in their activation compared to the Last year's MVFW. Although the number of participants has decreased, we have had tens of thousands of new visitors to the metaverse. For the second Metaverse Fashion Week, we believe we have improved on last year’s experience and are still in the early days of metaversal fashion.”

For comparison purposes, last year's event, the first edition of MVFW, brought together more than one hundred thousand people. 

Read more:

Metaverse Fashion Week: Hugo Boss presents immersive space

Luxury fashion brand Hugo Boss has launched a virtual showroom in partnership with web3 Exclusible and Polycount, as part of Metaverse Fashion Week 2023. The digital space is an extension of the brand's Spring/Summer 2023 show in Miami and is located on the Spatial metaverse platform.

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