Metaverse Fashion Week: Hugo Boss presents immersive space

The virtual showroom features five catwalk hero outfits and allows visitors to purchase their favorite pieces in just a few clicks. The experience also includes an interactive mission that allows players to receive a digital suit from the brand's collection.

Hugo Boss CEO Daniel Grieder said the immersive showroom is the next step in exploring Web3 and the metaverse, exciting new spaces for fashion brands. The brand's 'omnichannel' strategy includes the concept of a virtual showroom as an additional and complementary sales channel to the physical show in Miami. The initiative is part of the brand's goal to become the leading technology-driven premium fashion platform across the world.

In October 2022, Hugo Boss launched a collection of 1.001 non-fungible tokens, which gave holders access to whitelists and freebies. Proceeds from primary sales were donated to a youth mental health program called “Youth Aware of Mental Health.” The launch of the virtual showroom reinforces the brand's commitment to Web3 and Metaverse, exploring new opportunities for the brand's narrative and its presence in the digital world.

Our virtual reporter visited the Boss space and made some records, see:

The Hugo Boss virtual showroom is located on the metaverse platform spatial and features water elements inspired by the physical show in Miami. Runway hero outfits are created in the brand's signature nude palette and linked to the website for easy purchasing.

The brand's space in the metaverse has more than a thousand visits on Spatial.

Additionally, the experience includes an interactive quest that allows players to receive a digital suit from the brand's Spring/Summer 2023 collection for use on the Ready Player Me multi-game avatar platform.

See more about MVFW 2023:

Tommy Hilfiger presents fashion experience for the metaverse

Luxury brand Tommy Hilfiger has launched, in partnership with 3D technology and VR platform provider Emperia, a new cross-metaverse virtual hub. The proposal is part of a series of strategies for Metaverse Fashion Week 2023. The initiative brings together popular metaverses such as Decentraland, Roblox and Spatial, as well as companies focused on spatialization, such as the DressX and Ready Player Me metaverses.

Metaverse Fashion Week brings fashion giants to the Web3 universe

Metaverse Fashion Week starts this Tuesday (28), and major fashion brands, including Dolce & Gabbana, Tommy Hilfiger and Adidas, are preparing to showcase collections on virtual catwalks on different metaverse platforms. In addition, digital experiences and interactive games will also be offered to visitors. The event will take place between March 28th and 31st, and this year's theme is “Future Heritage”, with the aim of connecting tradition and innovation in different aesthetics.