Along with the sales announcement, the platform also announced a new batch of collectibles
Understand: What are NFTs
In the campaign entitled #OWNYOURCOLORS, signed between Upland and the highest governing body in world football, fans of the sport can collect remarkable plays, shirts, coats of arms and even team mascots. With prices ranging between 2 and 25 dollars. 3D digital tokens are purchased by users within the metaverse.
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The new NFT packages made available within Upland will be released on November 30th and December 7th, still during the World Cup. From the moment the 'uplander' completes an album with all the items, he is entitled to points that are worth special prizes.
Learn more: What is tokenization
Partnership between FIFA and Upland was launched before the World Cup
Before the start of the World Cup, when announcing the partnership with FIFA, the platform revealed that the country that won the competition will have its capital built within the Upland metaverse.
During the official announcement of the partnership with FIFA, the executive director of Upland in Brazil, Ney Neto, commented: “After the long-awaited final, the capital of the World Cup-winning country will be launched at UPLAND. Of course I'm going to hope that it will be Brasília, because it will be the celebration of Brazil Hexa Champion and for all the symbolism of Niemeyer's architecture”.
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About the Upland platform
Based on blockchain technology, Upland's metaverse allows users to carry out transactions and purchase products. In total, more than 4 million people worldwide access the platform. Starting with the World Cup, the organization's objective is to further consolidate itself among the most popular web3.0 virtual environments.
