Metaverse is a business opportunity for 55% of people, says research

The methodology of search As follows, Accenture interviewed around 9 consumers to understand the monetization potential of the metaverse. According to the results released, 55% of people see the metaverse as a business opportunity. Furthermore, 70% of people think that the metaverse is a gateway to internet services such as fitness, entertainment and tourism.

Mercedes-Benz wants to use the metaverse in vehicle production

The automotive giant announced during the Consumer Electronics Show 2023 (CES), which is taking place in Las Vegas, its next step in the car production process. According to the company, Mercedes factories should be revolutionized by digital industrialization and the adoption of virtual reality in its projects, including a partnership with virtual reality technology company NVIDIA.

LG wants to give access to the metaverse on its TVs

Have you ever imagined being able to access the metaverse through televisions? This is LG's proposal. The South Korean company has partnered with metaverse technology company Oorbit to bring virtual environments to living room screens. The official announcement was made on the 4th and the companies involved took to social media to publicize the proposal.

Those covered in the research understand that the metaverse is an opportunity that escapes the world of games

Among the questionresearch, the Accenture also asked about how users see the metaverse, and according to the result, only 4% understand that the platform is only for games. Thus, exposing that most people understand that the new moment of the internet is about opportunities on the most diverse fronts. 

For Kevan Yalowitz, software and platforms industry practice leader at Accenture:

“Consumers are beginning to view the metaverse as an essential tool that, when integrated into their lives, can simplify how they complete tasks and increase productivity. Companies capable of delivering tangible experiences that meet consumer needs in key areas of interest will gain first-mover advantages in a rapidly forming metaverse industry.”

Regarding ease of access to the metaverse, the majority of respondents want an easy-to-access interface, around 70%. Another 68% still want access to a wide variety of apps.

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Brazzers launches adult entertainment metaverse. What will come next?

Brazzers, an international adult content platform, announced on social media the launch of a space in the metaverse focused on adult entertainment. According to the company, the virtual environment should be launched on January 11th, and will be available for access in browsers and through virtual reality devices, such as the Quest 2 and Rift glasses.