To access the store, the user enters the mouth of a crocodile; check out:
In rooms inside the store it is possible to interact with the products by touching and observing the details of the piece. In one of these rooms, private for those who own NFTs from the brand, exclusive products can be seen by those who are part of the community UNDW3 Web 3.0.
ADVERTISING
The French brand operates in more than 90 countries and the need to insert itself into the dynamics of Web3.0 is due to the digital presence of its competitors. Although the proposals of other companies are different in some aspects, they all want to be pioneers in this new era of the internet.
Lacoste aims to pioneer fashion
The CEO of Emperia, the digital projects company responsible for taking Lacoste into the virtual reality environment, says that “being present in the metaverse during such a significant shopping season and using NFTs in a practical way that creates a sense of community will take Lacoste to next level, allowing them to leverage e-commerce and web3 innovation like never before, positioning the brand as a fashion pioneer.”
Also check out: With an eye on the metaverse, Nike announces its own NFTs platform
ADVERTISING
It is worth remembering that following the boom in people's interest in the metaverse, the company had already launched NFTs. In March of this year, the brand also partnered with Minecraft on a collection of clothing and accessories. The Lacoste virtual reality environment can be accessed via brand site.
Understand: What are NFTs
