FIFA environment in the Roblox metaverse already has more than 3 million visits

Newsverso went to Roblox to visit the FIFA world and discover how the environment works. Check out the video:

With the aim of engaging the so-called “digital natives” to consume the sport, in the environment it is possible to follow epic cup competitions, meet with partners and participate in challenges that are worth prizes on and off the platform.

There you can still meet the avatar of Pedri, a player for the Spanish national team. 

FIFA in partnership with Adidas offers prizes that can be redeemed inside and outside the metaverse

In an animated format, the stands – with player avatars and advertising presentations in partnership with Adidas – offer experiences and challenges for users. Within the world you can still purchase the brand's football boots at metaverse and play football games. At the FIFA WORLD Adidas even offers discount codes that can be used in stores outside the metaversonic environment. 

👨‍💻 Strategy to popularize football among the “native-digital” audience

Overall, more than 80% of players who accessed the FIFA/Roblox world they liked what they saw, according to an assessment made within the platform itself. Romy Gai, FIFA's business director, says that the strategy of taking the entity to the metaverse encompasses the need to celebrate football culture.

“As part of our commitment to growing football and developing ways for new fans to engage with the sport, the immersive FIFA experience No. Roblox will provide football fans with an extremely exciting new way to interact with friends,” he said.

How do I join the metaverse?

Since last year, when Mark Zuckerberg announced billion-dollar investments in the metaverse, all eyes on technology have turned to a possible new era of the internet. Since then, in addition to the owner of Meta – controller of Facebook and Instagram – other strong names in the sector have dived headlong into the Web 3.0 bet. But not everyone has yet understood the dimension of this new proposed universe, so if you parachuted here and still wonder what the metaverse is, understand in a practical and quick way how to access the infinite worlds that the internet proposes.

Vice President of Global Partnerships at Roblox, Christina Wootton, is also excited about the colab. "As FIFA World, fans can come together to celebrate and express their fandom with each other, support their favorite teams and access key FIFA sporting events.”

The environment continues to be constantly updated there, and the Newsverse will keep you informed of all the news. ⚽

What is the metaverse?

You may have already read, heard, or seen this term somewhere. But do you know what it means? And more: do you know how to be part of this new reality? The metaverse is part of the new era of the internet in the world. Its main proposal is to create digital environments – as if they were worlds – that are different and accessible to all web users around the planet. In short, with just a device connected to the internet, you can immerse yourself in a realistic and interactive environment, parallel to real life. The idea is that you can have fun, work, study and even buy and sell in the metaverse.