Nestlé launches initiative in the Decentraland metaverse

• The objective is to highlight the importance of ecology through online challenges with a sustainability theme and games to earn rewards.
• The virtual breakfast experience features ten exclusive virtual attractions, including the Anghami Lab Rooftop, a virtual space to dance to Arabic music and international soundtracks.

• Players can also claim or purchase limited edition wearable NFTs and all proceeds from sales will go to the Rainforest Alliance, an international non-governmental organization that protects forests.

• There is even a space within the metaverse for planting and raising awareness for the environment.
• Nestlé's initiative follows the trend of companies that are entering the metaverse to engage their audience and promote their products in an innovative and technological way.
• Nestlé Cereals Metaclub is now available on the Decentraland platform.

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