NFL announces Super Bowl show on Roblox

The National Football League (NFL) announced an exclusive partnership with Roblox to present the Super Bowl LVII pregame show in the metaverse. The event takes place on February 10th, and will feature American rapper Saweetie.

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O virtual show starts at 19pm local time and 21pm Brasília time, but must be replicated every hour in the metaverse until February 12th. The rapper will perform in the Rhythm City, the world that Warner Music Group recently announced.

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NFL space will promote interaction with fans

In addition to watching the show, Super Bowl fans who watch the performance in the metaverse will be able to redeem digital items on the Roblox market, such as outfits, hairstyles and other objects that make visual reference to the rapper's album. Challenges with rewards are also scheduled to take place during the experience. 

NFL Reproduction

In a statement from the NFL about the Super Bowl Concert, Saweetie said she was excited for the event: “I'm so excited to bring this iconic moment into the metaverse and share my music with a whole new audience in such a unique way. As an artist, innovator and football fan, being able to perform during Super Bowl LVII weekend in this new world is something I never imagined I would be involved in.”

The virtual world of Warner's Rhythm City, where the show will take place, is available for entry on Roblox. Fans of the rapper and the NFL will be able to access the experience from the 10th to the 12th of February.

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