Nike unveils first physical sneaker developed in the metaverse

In total, 19 thousand pairs of sneakers will be sold. Entitled “Cryptokicks iRL”, the treadmill with roots in the metaverse was developed by RTFKT, a company that Nike acquired precisely to think about metaverse projects. To understand better, the sneaker launched in the form of a digital collectible on the platform will come to physical life and take over the feet of the people most excited about the metaverse out here. 

With an eye on the metaverse, Nike announces its own NFTs platform

We recently reported on Newsverso that Nike became a hit on social media after the release of its commercial for the World Cup, using metaverse devices to bring a challenge between legends from the past and present of world football. However, the company's plans are even more ambitious for this new ecosystem, starting with Web 3.0. Targeting the metaverse and the digital fashion market, the North American company announced .SWOOSH, a Nike branch, through a marketplace focused on the creation and trading of NFTs.

According to the RTFKT statement, the sneaker has unique technology and will interact virtually with Nike's digital platforms. Technology in the physical shoe will include automatic lacing, haptic feedback and walk detection. 

Nike wants to bring metaverse ideas closer to the general public

Nike's strategy with the campaign is to popularize metaverse ideas in physical space. Who knows, perhaps by making products attractive and visible outside of digital environments, people will feel seduced into entering the spaces provided by the company. 

Nike is the first sneaker company to sell the product developed in the metaverse in the physical environment. The shoes will be marketed as digital collectibles or non-fungible tokens (NFTs). NFTs can be exchanged for physical shoes that will have four color options. 

'What is NFT' is one of the most searched topics on the internet Google in 2022

O Google In this final stretch of 2022, it released the report with the most searched topics on the search engine throughout the year. Among the 'what is' category, in Brazil, there is a common theme to the metaverse and web3.0: what is NFT. The peak of Brazilian interest in the topic occurred between January and February, the height of the commercialization of non-fungible tokens around the world.

How NFTs work and what makes them so valuable

The metaverse, in addition to bringing to discussion common aspects of human life that can be reproduced in the virtual environment, has also provoked curiosity about the economy of this new reality. The term NFT, for example, is something that arouses a lot of curiosity among internet users . Especially when global personalities started investing money in it. But do you know what NFT means?