Historically, Nokia is always associated with its pioneering cell phones, who doesn't remember the brick? However, with the evolution of the market and the emergence of technology powers, the company found itself at a crossroads and now intends to focus on services and products offered to other companies. This is where the metaverse comes in. One of the firm's main bets is to offer immersive reality virtual environments for companies to optimize their production processes.
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Nokia will focus on B2B involving the industrial metaverse
Now, with a logo based on the future, with bold typography, the European giant leaves aside its relationship with direct consumers and focuses on business-to-business (B2B) business. Director of strategy and technology, Nishat Batra, commented in a press conference that the company wants to capture opportunities in the industrial metaverse through network systems that can “feel, think and act, and not just connect”.
“Our updated company strategy is supported by our technology strategy, which details how networks will need to evolve to meet the demands of the metaverse era,” says the release official.
Nokia's new moment, it seems, will be guided by operational relationships from companies around the world with industrial metaverse concepts, digital twins and processes optimized in immersive reality, as complemented by the Finnish company's article:
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"The industrial metaverse , enabled by the merging of the physical and digital worlds, will create safer and more sustainable operations, improve automation and prototyping, and enable more agile research and innovation. Rail operators can create digital twins that replicate the entire rail network to improve capacity planning and scheduling, allowing them to test new operating models and their impact before implementing any real-life changes. And energy utilities can benefit from grid security and security simulations to add resiliency to their operations.”
