OpenAI wants to break into the movie business. https://t.co/iKobSPswSZ
- Bloomberg (@business) March 22, 2024
Understand behind the scenes
- Dating in Hollywood: A OpenAI scheduled meetings next week in Los Angeles with important Hollywood players, with the aim of encouraging the integration of Sora in the work of filmmakers.
- Exclusive access: Although it is not yet publicly available, Sora has already been shared with high-caliber actors and directors.
- Concerns in the industry: Sora's viral demonstrations prompted Hollywood mogul Tyler Perry to halt his $800 million studio expansion. He claims he cannot see “how the industry survives” without regulations.
Why does it matter
- Uncertain future: While Hollywood unions have secured an agreement on AI protections, the onslaught of OpenAI in the industry should generate some apprehension.
- Inevitable transformation: AI has the potential to completely transform entertainment, but that path will be fraught with painful changes to the traditional structure of the industry.
Changes on the horizon
The arrival of Sora and other tools artificial intelligence similar films will likely provoke an overhaul of the way films and TV shows are produced. We may see:
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- Increased automation in post-production and visual effects processes.
- Emergence of new AI-related jobs, such as specialists in creating and manipulating AI-generated content.
- Debates on ethics and copyright in AI content creation.
A OpenAI courting Hollywood is a clear sign that AI is about to shake up the entertainment industry. It remains to be seen whether studios will embrace this technology or resist this inevitable change.
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