Pedigree and Decentraland launch initiative in the metaverse to encourage dog adoption

The Decentraland metaverse platform launched, in partnership with the Pedigree brand, an initiative to promote dog adoption. The action, announced last Tuesday (24), is called 'Fosterverse' and will allow users to adopt a puppy in the metaverse and be inspired to give animals a home in real life too. 🐶

https://www.instagram.com/reel/CnzgVOBvCTI/?utm_source=ig_web_copy_link

Now in Decentraland, people will be able to raise rescued dogs on their virtual land. 🐕

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Users will have 3D avatars of dogs that are available for adoption in the physical world at their side. From the virtual pets, participants in the action will be able to find out both about the dogs' real-life history and their adoption status. 



Adoption in the virtual environment aims to stimulate adoption in the physical world

In addition to being able to adopt a virtual and physical pet, visitors to 'Fosterverse' You can also make donations that will go to animals rescued on the streets. The items Pedigree will also be able to be redeemed within Decentraland.

Those who adopt a doggo can have their avatar on their metaverse. 🐶 But stay tuned, the initiative continues until March 24th.

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