Phillips promotes discussion about men's health in a Roblox environment

By Uesley Durães / 06/12/2022 / 1 minute reading

With the aim of having a presence in the metaverse and influencing Generation Z, Philips Norelco, the multinational's technology arm, launched its virtual space on Roblox in October. In just under three months the environment has already received more than a million visitors. There, Phillips promotes discussion around men's health, and within Roblox. In the environment, there is also an activation space called “Movember” to promote male physical and mental health among platform users.

When your style is larger than life, take it to a whole new universe. Check-out #Shavetopia, now live on @Roblox. Then portal your way to #TowerDefenseSimulator, #RetailTycoon2and #EmergencyResponseLibertyCounty to get styled, and get wild. https://t.co/6FPkeypSjO pic.twitter.com/oRXhrs6qbr
— Philips Norelco (@PhilipsNorelco) October 14, 2022

In total, players who entered the space titled Shavetopia spent more than 43 thousand hours within the Roblox No. technology from Phillips. The idea of launching the proposal focusing on men's health came after the platform Roblox disclose that 51% of its users are men.

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Phillips promotes action for men's health

O Movember – although the term is not so popular in Brazil – it is traditionally a collective event in support of men's health causes. In this way, the company has been trying to provoke reflections and discussions in favor of the cause on the platform. The main objective is to promote mental health and prevent suicide, in addition, to raise awareness about prostate and testicular cancer.

The space also stimulates users' playfulness through a scene full of giant-sized brand products

Despite having a strong appeal to such important causes, the Phillips Shavetopia space also offers fun, with a world full of challenges and mini-games. It is possible to customize avatars with beard, hair and mustache.

In the scenario, users are able to interact with the brand's fictional shaving machines. Check out NV's tour in the video!

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