Playboy launches experience at The SandBox to celebrate anniversary

Playboy, the iconic adult magazine, is trying to gain a foothold in digital culture. An example of this is the brand's 69th anniversary campaign, which is being celebrated with an action within The Sandbox metaverse. In addition to an interactive experience within the active platform between December 12th and 19th, NFTs will also be sold.

Lasting nine days, Sandbox Playboy's 69th birthday party brings characters from the magazine to the platform's comic strip environment. This experience includes all active Playboy Sandbox characters, such as Rabbitars, Celebration Persons, as well as notable characters from the brand. 

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Liz Suman, Vice President of Arts, Editorial and Web3 Tasks at Playboy, said: “We hope to shock and delight our communities as we build inspiration for a larger MetaMansion experience that celebrates delight in the metaverse, and the 69th anniversary celebration experience. It’s just a preview of what’s to come!”

Space celebrates the past, present and future of Playboy

Besides the interactive space which even features a musical performance, the brand also offers a series of NFTs. The voxelized collectibles (little squares) bring the past, present and future of the magazine. The Sandbox environment also features an experience that offers players rewards through space exploration. 

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