Puma announces launch of Black Station web3 experience

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Puma is preparing to launch a web3 experience called Black Station. The launch, which should take place this month, was recently revealed by the company on its official web3 Twitter page.

Scheduled to be released on June 13th, the BlackStation promeprovide visitors with complete immersion in a unique virtual environment, with an “ethereal city above the clouds” called Unkai, where it will be possible to explore urban landscapes. In this environment, characters who are part of the Puma team, such as Neymar, are represented by their avatars.

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In addition to the virtual experience itself, Puma also plans to release a series of limited edition physical and digital items. Although details about these products have not yet been released, the company has made it clear that consumers can expect exclusive and innovative pieces. 

Puma targets web3 and wants to compete with Nike

In a tweet recent, the brand mentioned, “There’s a whole world to explore alongside limited edition physical and digital products that you have to see to believe.” With this, Puma seeks to create a unique connection between the real and the virtual world. Puma's intention is not to be left behind in the race for web3, taking into account that Nike already has its own platform for promoting NFTs.

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With an eye on the metaverse, Nike announces its own NFTs platform

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We recently reported on Newsverso that Nike became a hit on social media after the release of its commercial for the World Cup, using metaverse devices to bring a challenge between legends from the past and present of world football. However, the company's plans are even more ambitious for this new ecosystem, starting with Web 3.0. Targeting the metaverse and the digital fashion market, the North American company announced .SWOOSH, a Nike branch, through a marketplace focused on the creation and trading of NFTs.

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