Several factors contribute to this moment of decline, such as excessive speculation and little effective action, in addition to the lack of knowledge of a large part of the population about the technologies involved. However, the main obstacle to virtual reality is the lack of accessibility of tools, especially in Brazil.
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According to Freddy Paiva, community manager da Tree – Brazilian company with 6 years of experience in the field – there is a growing demand from the market in VR and AR, but the big problem in the Brazilian scenario is people's lack of knowledge regarding the tools integrated into this ecosystem.
The executive highlights that, although there is an increase in the base of VR players around the world, in Brazil the lack of accessibility of headsets is the biggest obstacle to the development and popularization of VR. virtual and augmented reality. According to him, the average cost of a VR headset is R$2.000, and as only imported products are sold in Brazil, that is, there is no in-house production, the cost can be even higher.
Game designer Leonardo Dantas, also from Arvore, believes that it is easy for Brazilians to enjoy and interact in VR, as it is something super playful and fun. Additionally, there is a variety of experiences, from short games to more complex virtual reality journeys and stories. However, natural barriers limit the expansion of the national market.
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Paiva states that, even with this unfavorable scenario, Arvore seeks to innovate and adapt. In addition to developing games and experiences that do not necessarily use headsets, the company is launching initiatives with elements of virtual reality in the “normal world” to face the moment.
Still according to Paiva, Arvore participates in exhibitions and events and hopes to make Brazil an important character in the world diagram of virtual reality. “The aim is to popularize VR in Brazil”, concludes the executive.
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