Instagram report points to web3 and the metaverse as trends for 2023

A search was carried out with young people born between 1995 and 2010 because the company believes that this is the generation that will dictate the direction of the internet in the coming years. Based on social experiences made possible by the internet, this new audience is already working and studying in a different way from other generations since the beginning of their insertion into society.

According to the report, Gen Z believes avatars better reflect body types online

Excited and engaged with topics such as diversity and accessibility, for example, Instagram reported that “67% of Gen Z users think avatars should better reflect different body types, clothes and skin tones in the next year”. 

Starting from the point where web3.0 and the metaverse will be part of these people's routine, according to the Instagram report, “More than half of Gen Z social media users plan to get fashion or beauty inspiration from digital avatars, or influencers in 2023.”  

Topics such as beauty and finance were also highlighted by young people

In addition to web3.0 and metaverse, young people also highlighted topics such as beauty, fashion, finance and well-being. It is worth mentioning that this report corresponds to research based on a different reality from Brazil, as the young people interviewed are from the USA.

In an attempt to maintain trust in web3, Meta says that metaverse could contribute US$3 trillion to global GDP

After subsequent suspicions regarding the metaverse's difficult scenario, Meta once again came to the press to try to calm the market and engage web users around the world. Even after R$49,94 billion in losses in 2022, according to the sponsor of Facebook and Instagram, the metaverse represents a “promising economic opportunity” and could generate R$15 trillion for global GDP by 2031.

What is web3.0?

Treated between the lines of technology as the new era of the internet, web3.0 promerevolutionize the way people relate to the world and generate discussion about reality. As it is a relatively new concept, there is still controversy about the meaning of the term. However, within web3.0, users are able to control and own creations, assets and virtual identities. Newsverso explains it to you!