Newsverso retrospective: check out highlights of what happened in the metaverse and web3 in 2022

Before browsing the metaverse news, it was necessary to understand what this new scenario is. We publish articles exemplifying in a practical way what the metaverse is, web3.0 and how to access these environments.

Understand:

What is the metaverse?

What is web3.0?

What are NFTs?

Metaverse and World Cup

In the year in which the World Cup took place between November and December, the Newsverse It was a contemporary of the biggest sporting competition in the world. Along with the tournament, web3.0 and metaverse initiatives began to move the physical and virtual environments.

A Nike, for example, released a commercial teasing the existence of a football metaverse. Big world sports stars also used technology and the World Cup to engage their NFTs. Remember some publications: 

FIFA environment in the Roblox metaverse already has more than 3 million visits

FIFA, in partnership with Roblox, is offering – within the game platform – an interactive experience for the World Cup in the metaverse. On air since October 12th, FIFA World has already received more than three and a half million visits and promeFollow you with the Qatar World Cup calendar. Come meet!

Nike puts stars face to face in the metaverse in new commercial

Following the tradition of launching advertisements to engage the public for the World Cup, Nike launched, three days before the start of the competition, its commercial that brings together stars from the past and present in a clash in the metaverse. Entitled 'Nike FootballVerse', the piece features names such as Ronaldo, Cristiano Ronaldo, Mbappe and players Alex Morgan and Carli Lloyd.

Messi meets versions of the past through virtual reality in Adidas advertisement

The World Cup in Qatar is less than a day away, and the giant suppliers of sporting goods are moving into marketing moves, this time using resources from the metaverse. After Nike created a football battle between past and present stars using virtual reality resources, Adidas used the same device to place versions of star Lionel Messi face to face in a relaxed game of 'silly'.

Upland Metaverse in partnership with FIFA sells more than 84 thousand NFTs during the World Cup

After Cristiano Ronaldo and Messi announced the launch of NFT collections, the Upland metaverse has reaped the rewards of pioneering the World Cup token sales business. Although many people still doubt the potential of web3.0, a large number of people have dived headlong into this new market. In just under a week of the World Cup, the platform has already sold more than 84 thousand items related to the competition in the metaverse. Along with the release of the results of the initiative, in partnership with FIFA, the company also announced the launch of new batches of collectible items.

Spatial also hosted the first broadcast of a Brazilian game in the metaverse:

Brazil has a game broadcast within the metaverse

This Thursday (24), the first game of the Brazilian team in the 2022 World Cup took place and a new factor in football broadcasts was highlighted: the Spatial virtual environment brought together more than three hundred people within the metaverse to watch Brazil and Serbia, rebroadcast from Casemiro Miguel's networks. The influencer and journalist holds the rights to broadcast live matches from the competition, including from Brazil. Newsverso followed the broadcast. Check out!

In the midst of the rise of new technologies, initiatives have emerged that integrate web3 and the environment. There are even countries that can be rebuilt in the metaverse, you know?

Countries existing only in the metaverse? Is this the future that awaits us?

Little Tuvalu, an island located in the middle of the Pacific Ocean, was the first nation to create an entire version of itself in the metaverse. The government decided to take this initiative due to the real threat of the group of islands disappearing if climate change causes a rise in sea levels.

Impacts of the metaverse on the environment

The metaverse may still sound like something distant, but the reality is that it is already present in our society. And, like anything else, it impacts our planet. So what exactly is the environmental impact of the metaverse?

Big brands and the metaverse

Despite the complicated year for the metaverse, with distrust and devaluation haunting investors, large corporations began to bet on the turnaround in the spatialization of the web.

Companies launched metaverse products, metaverse platforms expanded their operations and equipment entered the production line. 

BMW in the metaverse? German automaker requests trademark registration in the US to explore web3.0

The high-end car manufacturer BMW has just registered a patent for the brand in the digital environment in the United States to enter the metaverse and trade in NFTs. The registration was approved on November 25th, but was only announced last Wednesday (30th).

Aiming at the metaverse, Lacoste launches virtual reality store

After Adidas, Nike, Puma, Gucci and other major brands in the fashion market were present in the metaverse, now Lacoste has also released its store on web3.0. The announcement was made this Tuesday, the 29th on the French brand's social networks. With the aim of amplifying the consumer experience, purchasing in the metaverse is done in a gamified way. Taken by the mouth of a crocodile, the brand's symbol, customers access a showroom with products that can be viewed in 360 degrees.

As the metaverse encompasses a complex web development system, other aspects also directly interfere in this scenario. Cryptocurrencies, for example, gave something to talk about.

What to say about Bolsonaro's son 04, who jumped out of the metaverse as an ambassador after the platform's currency devalue more than 80%? And Justin Bieber, being accused of a scam for the monkey NFTs thing? Here are some metaverse bullshits for you to remember: 

After devaluation of virtual currency by more than 80%, Bolsonaro's son abandons metaverse project that features his father as a hero

Just over a month after announcing the launch of Myla Metaverse, a “conservative” metaverse, the platform's partner and ambassador, Jair Renan, Bolsonaro's son, announces his departure from the project. The announcement was made last Tuesday night (29), on 04's social networks. The announcement comes after the platform's virtual currency, which is not yet available for entry, lost more than 80% of its value.

Justin Bieber, Snoop Dogg and Paris Hilton are involved in a lawsuit against an NFT company; understand the case

Remember the monkey NFT craze and the wave of super celebrities jumping on board the non-fungible token market? So, celebrities like Justin Bieber, Snoop Dogg, Paris Hilton, Madonna, Kevin Hart and some others are involved in a lawsuit after investors raised a class action lawsuit accusing them of deceptively promoting Bored Ape Yacht Club NFTs.

After criticism, Mark Zuckerberg talks about the deadline for the metaverse to succeed: “horizon of five to ten years” 

At an event promoted by The New York Times, the CEO of Meta - owner of Facebook and Instagram - Mark Zuckerberg, said he was confident about the metaverse in the long term. At the event, held last Wednesday (30), Zuckerberg pointed out a period of five to ten years for the metaverse to turn around. The company added billions of dollars in losses after an early attempt to introduce the technology, and now it has been asked about when the bet will come to fruition.

Art and web3

Just as not everything is flowers, not everything is rocks. Art showed that the metaverse can be very useful for the development of culture in the coming years.

Fashion events, visual arts and even concerts are now possible within the metaverse. Check out: 

At the forefront of digital fashion, Decentraland announces date for Metaverse Fashion Week 2023

Currently one of the most successful platforms in the global metaverse, Decentraland, in partnership with UNXD, brings Metaverse Fashion Week (MVFW) to the virtual catwalks with the aim of propagating art and culture within digital environments. The event will take place from March 28 to 31, 2023 and will feature the collaboration of other metaverses such as Spatial and Over.

NFT SP: Artistic exhibition takes place in the physical and virtual world simultaneously

We have already explained to you here that the purpose of the metaverse is to reduce the borders between the physical world and virtual worlds. Therefore, the idea of ​​technology bettors is that people do as many things as possible within web3.0, even visiting an artistic exhibition. And it was with this proposal that photographers Shirley Reinis and Oliver Reinis created NFT São Paulo, an exhibition that takes place from November 24th at the Immigration Museum and which features 300 works by Brazilian artists in NFT displayed in a physical and virtual environment.

See how the world's first virtual reality LGBTQ+ museum works

The world's first LGBTQ+ museum in virtual reality aims to celebrate the voices and stories of the community around the world. It also marks the pioneering spirit in relation to exhibitions and discussions about art, technology and social protagonism. The first exhibition is scheduled for December 9th in a space in Wales, free of charge. We have selected some videos made available by the exhibition organizers to show what it would be like to dive into this world.

Special interviews

With the aim of demystifying the new era of the internet, Newsverso brought a series of reports and interviews with experts linked to the spatialization of the internet.

There is the metaverse to help medicine, fashion, and trends for 2023. Come with us:

Medicine and metaverse: Newsverso interviews the first doctor in Brazil to carry out a consultation in an augmented reality environment

Doctor Heron Werner, obstetrician and gynecologist, in an interview with Newsverso, said that he has always been curious. For this reason, Werner stands out in academia with research that impresses with the boldness of its technological proposals for medicine. A pioneer in the use of 3D modeling, in 2011, for case analysis, and responsible for the first guided consultation in an immersive virtual environment in Brazil, the doctor believes that technology can be a strong ally of science. In the conversation, he narrates how a pregnant couple visited his office in the metaverse. Check out!

Metaverse Fashion Week: Newsverso interviews Giovana Graziosi Casimiro, head of the biggest fashion event in the metaverse

From March 28th to 31st, 2023, the second edition of Metaverse Fashion Week (MVFw) will take place, the biggest fashion event on web3. The event, a collaboration between Decentraland, Spatial and Over aims to introduce the fashion market into the new internet era. Newsverso spoke with the person responsible for the event, Giovana Graziosi Casimiro, head of MVFW, to understand more about the proposal and what's new in this edition.

In addition to all this, many other facts became highlighted here on Newsverse, and perhaps some of them will be discussed again in 2023.

Follow the portal Curto News dedicated to fully covering web3/metaverse to stay up to date with all the news. 

And happy 2023!!

See also:

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