Roblox receives virtual makeup collection for avatars

• The 3D avatars of Urban Decay they're also available in real life, in a limited-edition collection that includes nine looks from beauty influencers.

• To mark the launch, Urban Decay joined forces with the Ulta Beauty brand to host the first metaverse makeup launch party on Roblox.
• The party, called Urban Decay Eye-Con, will allow attendees to try out new looks and showcase their makeup looks on the runway.
• In addition, the event will feature makeup tutorials, beauty trivia games and the presence of the three beauty influencers who are hosting the party.
• The event will take place from May 13th to June 12th and promeexpand the limits of fashion in the metaverse.

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North American brand launches collection on Roblox inspired by New York Fashion Week

Roblox is a global phenomenon. The metaverse-like platform moves millions of dollars and is responsible for a loyal and young audience base. Many brands have partnered with the company to try to seduce younger people. Another example of this is the North American brand Rebecca Minkoff, which will sell exclusive clothing items for the platform.