Launch action takes place after the first match of the World Cup. We visited 'Sportv Land' to see what's interesting there:
In the metaverse “SportTV Land” the player participates in 'altinha', 'header' and 'star hunting' challenges, with the aim of obtaining coins that can be used in experiences within the Roblox virtual environment. In addition to enjoying a Ferris wheel and buying snacks in the park inside the world, players will also be able to have the experience of controlling a camera from the studio inside.
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Action that marks the launch of Sport Land in the metaverse takes place after the opening of the World Cup
With an action to interact in the new world, an event is scheduled to take place this Sunday (20) at 16pm, bringing together six gamer influencers: Papile, Lari Gamer, JVNQ, Andshot, Inemafoo, Cherryrar. Players will broadcast live on their YouTube channels. The idea is to use Discord, a video text interaction application, to explore the experience in real time and illustrate Sportv Land to the public.
Understand what the metaverse is!
The launch is part of a series of brand strategies to reach new audiences, just as the Fifa. Roblox, in turn, due to the ease of insertion into virtual environments, and the accessibility of being played on both smartphones and computers, has been one of the platforms most used by companies at this moment of kick-off in the metaverse.
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