Stock Car and Upland launch digital replicas of cars pilotthe renowned in the metaverse

• Fans can purchase digital replicas of the cars pilotfamous ones like Rubens Barrichello, Cacá Bueno and Felipe Massa in Upland.
• Replicas are made available as non-fungible tokens (NFTs).
• Users can participate in virtual races and championships in the metaverse.
• The best pilotusers will be rewarded with UPX and Sparks tokens, virtual currencies used in Upland.
• Token owners will also receive real-world benefits such as free race tickets and exclusive merchandise.
• Digital assets can be traded on the platform's secondary market, in UPX or dollars.
• Upland participants have already profited around 10 million dollars from the sale of digital assets.
• In addition to racing, Upland users can create virtual businesses, such as paint shops and vehicle repairs.
• The partnership not only recreates in 3D the vehicles from the current season, but also offers replicas of classic cars from Stock Car history.
• The partnership provides motorsport fans with a unique experience in the metaverse, uniting the physical and the virtual.
• “The partnership with Stock Car makes us very excited to see more and more brands expressing an interest in carrying out actions that cross the border between the physical and virtual, offering a new way of interacting with their fans. Sport is a passion capable of breaking this boundary more easily”, says Dirk Lueth, CEO and co-founder of the startup UPLAND.

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