The unprecedented experience was developed in partnership with Gamefam , a company responsible for content on metaversonic platforms. For WMG's executive vice president of business development, the initiative aims to create a basis for interaction between fans and artists:
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“As our lives become increasingly digital, exciting opportunities are opening up for artists and fans to engage and interact…WMG is focused on facilitating the foundations of these new experiences by building and experimenting across evolving ecosystems. This partnership with Gamefam sees WMG creating a place for artists and audiences to come together to define and contextualize their communities in communal spaces.”
Within the environment, the user can be whoever they want, from a DJ and music producer to a dancer. Mini musical challenges, shows and virtual events will also have space in the Warner world.
Despite being the company's first world in the metaverse, Warner is emerging as one of the main interested parties in creating virtual reality experiences. The label has previously brought shows by renowned artists to Roblox. Names like David Guetta and the group Twenty One PilotThey have already starred in metaversonic presentations.
Here in the Newsverse we reported that WMG also launched a partnership with a startup that produces clothes for the metaverse.
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Rhythm City will be available for entry from February 4th. Users can explore the city on Roblox via PC, Xbox or Smartphone.
