Banning TikTok in the US would affect the creator market, estimated to be worth $100 billion

O TikTok says 5 million businesses in the United States use the app to reach customers. Some content creators have become mini-industries supported by dozens (or even hundreds) of employees – such as managers, lawyers, publicists, editors, producers and assistants.

A study carried out by the analysis company Data.ai shows that TikTok was the most downloaded application on mobile devices in the first quarter of this year worldwide. Furthermore, it is also the application where users spend the most money.

🧐 Understanding the context

The US government threatens to ban the TikTok for reasons of national security. The country has long feared that the popular app, owned by ByteDance, based in Beijing, could be used by China to surveil and manipulate Americans. After three years of negotiations over a deal that would address these concerns, the U.S. Foreign Investment Committee demanded that the Chinese owner of the TikTok sell its stake in the platform – or face a ban.

A former senior intelligence official warned that a ban could be politically unpopular and fuel a geopolitical nightmare. Civil liberties activists argued that this would do more to silence Americans than protect them. (Forbes)

@curtonews Will TikTok be banned in the States? If yes, why? 🤔 Understand what is happening with the app in Western countries. #CurtoNews ♬ original sound – Curto News

📲 Growing app

Last year, the Google admitted that a growing share of young people aged 18 to 24 are using the TikTok and the Instagram instead of searching for Google. This shows that the TikTok is becoming a hugely important discovery tool for small sellers, brands and content creators.

See also:

With TikTok threatened with expulsion in the US, China denies collecting data from companies

The Chinese government stated this Friday (24) that it does not ask companies to provide data obtained abroad, one day after the interrogation of TikTok CEO, Shou Zi Chew, in the US Congress. TikTok, a subsidiary of the Chinese group ByteDance, has been accused of serving the Chinese government as a spy on user data around the world. The platform denies it.

* The text of this article was partially generated by artificial intelligence tools, state-of-the-art language models that assist in the preparation, review, translation and summarization of texts. Text entries were created by the Curto News and responses from AI tools were used to improve the final content.
It is important to highlight that AI tools are just tools, and the final responsibility for the published content lies with the Curto News. By using these tools responsibly and ethically, our objective is to expand communication possibilities and democratize access to quality information. 🤖