🌱 Sony will begin eliminating plastic packaging in 2023
Japanese electronics group Sony will begin to gradually eliminate plastic from the packaging of small devices such as smartphones, cameras and sound devices from next year, a spokesperson announced this Tuesday (8).
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From April onwards, plastic packaging will not be used for new products weighing one kilogram or less. The Japanese company intends to eliminate the use of the material in the packaging of small products by 2025, according to the same source.
“Instead of plastic, we will mainly use paper and so-called 'original blend material' made from bamboo, waste paper and sugarcane fiber,” she said.
The company wants to end the use of plastic in the packaging of all its products, but there is no concrete deadline for achieving the goal, he added.
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Most plastics, including those in single-use packaging and products, do not break down quickly in nature. The material can break down into polluting microplastics, found in every corner of the world and even in human organs.
Sony has announced a long-term global plan to achieve a “zero environmental footprint” across the entire life cycle of its products and business activities by 2050.
🎮 Enel Brasil launches game on PlayEnergy, focusing on raising awareness among generation Z about climate challenges
To bring young students closer to fundamental themes for achieving a sustainable future, Enel Brasil is starting the activities of the third edition of PlayEnergy, the company's global initiative that this year brings a game for generation Z, seeking to attract young people aged between 14 and 20 years.
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Until June 2023, challenge participants will need to complete the missions that are part of the game. In addition to winning prizes of up to 1.000 euros, young people assimilate fundamental knowledge and concepts for the decarbonization process in a playful way, discovering how electrification from renewable energy sources can help combat climate change.
Registration is free and is now open at PlayEnergy website.
“We want to connect generation Z, who are the decision makers of tomorrow, to debates about the importance of effective actions to stop climate change. Therefore, it is essential to alert this age group about the importance of the energy transition and disseminate among these young people values such as sustainability, renewable energy and electrification, which are at the center of Enel's operations. Our intention is to help transform these young people into active agents in building a sustainable future”, explains Enel Brasil Communications Director, Janaína Vilella.
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👗 Can fashion stop greenwashing?
Big brands are changing the way they talk about sustainability following a greater regulatory crackdown in Europe. But exactly how should companies be required to substantiate their claims of ecomarketing is still hotly debated.
Please note that "greenwashing” consists of a practice of promoting speeches, advertisements and advertising campaigns with ecologically/environmentally responsible, sustainable, green, “eco-friendly” characteristics, etc. However, in practice, such attitudes do not occur. For this reason, “greenwashing” is intended to create a false appearance of sustainability, misleading consumers, since, when purchasing the product or service, they believe they are contributing to the environmental cause. Understand better:
Several marketing actions have been removed as a result of a broad repression of the greenwashing, which is forcing a rapid reassessment of the way brands market products they claim are more sustainable.
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Growing consumer appetite for products that can claim a lower environmental impact or better social outcomes has helped fuel a sustainability marketing frenzy from all corners of the fashion industry. See on magazine article The Business of Fashion (*), which companies were forced to take marketing actions offline and what measures are being taken to adapt to the rapidly changing regulatory landscape.
🍼 Environmental activists stop having children to save the planet
“It’s crazy to bring children into the world right now!” Convinced that the fight against global warming demands the reduction of the world's population, environmental activists apply this principle themselves and renounce being parents.
About to overcome the barrier of 8 billion inhabitants in the world, “there are already many of us compared to what the planet can support”, says Alice Rallier, 44 years old, member of Responsible Demography (Responsible Demography).
This small French association advocates “the stabilization and then the slow decrease of the human population”.
For these activists, it is not about coercing, but about proposing a “voluntary incentive”, such as limiting aid to families after the second child, says Denis Garnier, president of Démographie Responsable.
According to a research published in 2021 by The Lancet (🇬🇧), carried out with 10 thousand people from ten countries on all continents, 39% of young people between 16 and 25 years old “hesitate about having children”, because they are worried about the global warming.
This is also a reality here in Brazil, the survey showed that almost half (48%) of Brazilians interviewed said that climate change makes them hesitant about having childrensystem. (BBC Brazil)
(To AFP)
O Curto Verde is a daily summary of what you need to know about the environment, sustainability and other topics linked to our survival and that of the planet.
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