Plant-based gains space on Brazilians’ plates, research shows 

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O study prepared by GIF shows that the share of consumers who reduced their meat consumption in the last 12 months jumped from 50% in 2020 to 67% now. Amidst the scenario of rising inflation and increased food insecurity in the country, the main reason, cited by 45% of those interviewed, was the price of meat. Then comes concern about health (36%). 

Thinking about next year, the survey reveals that, of the total respondents, 56% intend to maintain their meat consumption at the current level, while 37% intend to reduce and only 7%, to increase. 

One in every three Brazilians already identifies as flexitarian, that is, it actively seeks to reduce the consumption of products of animal origin. You pescetarians (7%), Vegetarians (3%) and vegan (1%) still show simpler numbers. 

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