This Friday (25th) the Black Friday and marketing actions and advertising campaigns are already in full swing to attract consumers. Therefore, the Akatu Institute – non-governmental, non-profit organization of reference when it comes to conscious consumption – invites everyone to reflect and prioritize healthier and more sustainable choices, avoiding pranks.
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But do you know what conscious consumption is?
According to a Camilla Guimarães, content and research coordinator at the Akatu Institute, conscious consumption is “consuming with better impact, consuming differently, without excess or waste, so that there is enough for everyone forever”.
The Akatu Institute proposes 6 questions for consumers to ask themselves before purchasing:
- Why buy❓
- What to Buy❓
- How to buy❓
- Who to buy from❓
- How to use❓
- How to dispose❓
Listen to Camila Guimarães about the importance of creating a conscious mindset regarding consumption 🔊:
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Conscious consumption and the environment
Camila remembers that the Earth Overshoot Day 2022, calculated by Global Footprint Network (GFN), estimated that 1,75 planets are needed to sustain our current consumption pattern.
The more conscious consumers, the better sustainability and life on the planet. Listen:
But how do you start practicing more conscious consumption?
The expert says that, first, the consumer needs to have access to information so they can have the opportunity to better choose their way of consumption.
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In the 2021 Healthy and Sustainable Life Survey, 86% of Brazilians declare that they want to reduce their individual impact on the environment. Among these respondents, 55% say that obtaining information – on how to find low-cost, longer-lasting products, etc. – helps when purchasing more sustainably.
In this context, the expert talks about the project "First steps", which provides simple content and tips so that everyone can practice lower-impact consumption. There are 5 initial themes: water, food, biodiversity, climate crisis and waste.
Listen to Camila Guimarães’ tips:
Avoid pranks on Black Friday
The Akatu Institute's most recent campaign proposes a series of questions to help consumers think before purchasing a new item during Black Friday.
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Camila points out that, at first, the offers may seem inviting, but they carry some pitfalls. Listen:
Camila recalls that, in 2021, the Complain Herei pointed out that 48% of Brazilians considered the date as “Black Fraud”, due to false promotions, scams and lack of real discounts. So, before buying, research, analyze, think and rethink.
Check out all the tips on Akatu Institute official page and try to prioritize what is necessary for your well-being, without excess or waste. 💸
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What type of consumer am I? 🤔
Please Conscious Consumption Test from the Akatu Institute and find out!
Emotions and habits can influence us to act in the excitement of the moment. Especially when we are bombarded by promotions that seem unmissable. This Black Friday, we invite you to do something different and seek consumption that is focused on enough. Your wallet and our planet will thank you! 🌎💚
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(🇬🇧): content in English
(*): content in other languages is translated by Google Tradutor
