A more sustainable BBB? Check out the news adopted by the reality show for the benefit of the planet

We know that the BBB is a success. Thousands of Brazilian men and women spend months following the routine of their brothers and sisters minute by minute.

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Throughout the history of reality, some actions of sustainability process were put into practice, such as the use of clean and 100% renewable energy, reused water in bathrooms and the adoption of an exclusive rainwater capture system.

In the 2023 edition, the BBB It will also include an incentive for selective collection and composting as part of the waste disposal policy. Participants will receive, weekly, rewards in 'estalecas' (fictitious reality currency) for the quality of the garbage they deliver after carrying out their selective collection. 💰

The brothers and sisters will earn an additional amount of internal currency, depending on the result obtained in the ranking previously established by the management team, with the support of Globo's Environmental Management area, which evaluates the level of efficiency in separating household wastesystem. (One Planet)

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The action aims to encourage residents of the most monitored house in Brazil to pay attention to separating waste and help themselves with their daily tasks, seeking to generate less impact on the environment. environment and set good examples for the public.

Too much, right? 😍