Image credits: AFP

BMW in the metaverse? German automaker requests trademark registration in the US to explore web3.0

The high-end car manufacturer BMW has just registered a patent for the brand in the digital environment in the United States to enter the metaverse and trade in NFTs. The registration was approved on November 25th, but was only announced last Wednesday (30th).

Reproduction/BMW

Despite showing interest in being in the metaverse, BMW is not the first automaker to dive into the metaverse. Web3.0. This year, Hyundai, Nissan and Ford have already ventured into technology. 

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BMW wants to invest even more in web3.0

Just like Hyundai and Nissan, BMW's idea is to launch NFTs of the brand, but, just as Ford did, registering patents for the metaverse, BMW has even greater ambitions for the new moment of the web.

The idea is that, based on this registration, BMW will explore virtual environments to provide web users with virtual reality experiences, vehicle simulation and token sales.

The registration application contains some requirements such as preservation of the logo, see:

  • Downloadable multimedia files containing artwork, text, audio and video of vehicles, toy vehicles, vehicle parts, vehicle accessories, clothing, footwear and headgear, all of the foregoing, including multimedia files authenticated by non-fungible tokens (NFT)
  • Downloadable digital files authenticated by non-fungible tokens (NFTs)
  • Downloadable software with vehicles (and others already mentioned in the first point) for use in online environments, online virtual environments and extended reality virtual environments
  • downloadable computer games; simulators for simulating the operation of land vehicles; virtual reality headsets; Virtual reality glasses; virtual reality hardware…
  • Online retail store services relating to virtual vehicles (and others referred to above).
  • Online provision of non-downloadable virtual vehicles
  • Providing virtual environments in which users can interact for entertainment, entertainment or entertainment purposes;
  • Provision of non-downloadable online gaming software

The information was released via Twitter by the lawyer specializing in trademark registration, the American Mike Kondoudis. 

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