Nike presents first NFT collection on its web3 platform

The OF1 collection will feature non-fungible sneaker tokens minted on the Polygon blockchain and will be divided into two categories: Classic Remix and New Wave. The first features virtual models of the Air Force 1 released between 1982 and 2006, while the second features shoes designed from 2007 onwards. 

Each box will cost around $19, and Sneaker NFT holders will have access to exclusive benefits such as limited edition products and unique experiences. The North American giant's web3 initiative is not yet available in Brazil, so brand enthusiasts here will have to wait a little longer.

The OF1 Collection will be available to community members.Swoosh from May 10th. Ron Faris, global VP/GM of Nike Virtual Studios, highlighted that the collection is an example of how the company will continue to innovate at the intersection of gaming and culture for the future of sports, exploring new ways to tell stories and create relationships, without barriers and limitations of the physical product.

It is worth remembering that in November last year the company launched the .Swoosh community platform. Shortly before, in December 2021, the company acquired the native web3 studio RTFKT. Together, the organizations launched several phygital fashion items and even a phygital sneaker collection. Although the Cryptokicks collection was not widely publicized by Nike on its official social networks, the RTFKT community received praise for its initiative.

@curtonews

'Our Force 1' is Nike's first NFT collection! 👟 The collection is made up of digital sneakers inspired by the iconic Air Force 1 Low model, which was launched in 1982.

♬ original sound – Curto News

See also:

Nike unveils first physical sneaker developed in the metaverse

Betting everything and more on the turn of web3.0 in the coming years, Nike now announces its first sneaker with interaction with the metaverse. This is the brand's first product developed based on the virtual environment. The announcement was made last Monday (5), and the idea is that the product will be available before the .Swoosh platform, Nike's web3-focused environment released in November.

With an eye on the metaverse, Nike announces its own NFTs platform

We recently reported on Newsverso that Nike became a hit on social media after the release of its commercial for the World Cup, using metaverse devices to bring a challenge between legends from the past and present of world football. However, the company's plans are even more ambitious for this new ecosystem, starting with Web 3.0. Targeting the metaverse and the digital fashion market, the North American company announced .SWOOSH, a Nike branch, through a marketplace focused on the creation and trading of NFTs.