The Bedrock platform allows users to create their own generative artificial intelligence from different foundation models already on the market, while Titan is its own foundation model developed by Amazon Machine Learning.
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Generative artificial intelligence uses databases to create content, such as audio, texts or images, based on commands. This technology has gained prominence in the world of technology and threatens to become dominant in the global economy. With the launch of Bedrock and Titan, Amazon aims to go head to head with companies like Microsoft, Google e OpenAI.
Amazon's artificial intelligence was developed by the company's division focused on web and cloud services. According to Amazon, it is “a serverless experience” where users can “privately customize foundation models with their own data and easily integrate and deploy them into their applications.” Bedrock will also provide access to Stability AI models through an in-platform API.
Titan includes two new foundation models developed by Amazon Machine Learning, but technical details have not yet been released. AWS vice president Bratin Saha told CNBC that the company is using “an enhanced version” of Titan to display search results on the company's home page. Privacy and security concerns also drive Amazon's launch.
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With the experience of ChatGPT being banned in some countries, Jeff Bezos' company reinforces that “none of the customer data is used to train the underlying models(…) customers can trust that their data will remain private and confidential”, narrates the release from AWS.
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