Artifact: Instagram creators announce platform to try to combat misinformation

Instagram co-founders Kevin Systrom and Mike Krieger are launching a news-focused platform called 'Artifact'. The tool, driven by Artificial Intelligence, will bring something similar to a news feed to users with the main information of the moment with a kind of "fact checking".

The tool will work as follows: the user will open the application, which will be like an Instagram or Tiktok focused on texts, and will scroll through the timeline to read news and articles selected by the AI. 

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The platform emerges as an alternative against misinformation

According to its creators, the platform was created to combat the era of fake and manipulated news. In short, the AI ​​would carry out a thorough selection to identify fraudulent content. Furthermore, users will be able to comment on posts and discuss topics with friends via chat. 

Systrom told the Financial Times that: “It’s a particularly opportune time in the tech industry, with Elon’s acquisition of Twitter and Facebook’s focus on the metaverse. And it’s a particularly opportune time to focus on text when we need it most, given people’s attention to misinformation and the way we consume news today.”

On the platform, texts will enter from the The New York Times and even blogs with a smaller audience. The criteria for remaining on the platform will only be the quality of the information, according to the creators.

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Instagram creators announce platform to try to combat misinformation (Artifact Reproduction)

In terms of technical criteria, the developers also said that the platform will provide information about content reading time and users' comments and likes. 

The novelty is not yet expected to reach the general public, but on the Artifact People can sign up to test the beta version of the application.

To refresh your memory

The duo behind Artifact created Instagram in 2010. Two years later he sold the application for around a billion dollars to Facebook. Systrom and Krieger still worked on Instagram until 2018. However, rumor has it that there was a fight between them and Mark Zuckerberg, resulting in the developers leaving the company.

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