However, the fine can be reduced by up to 25% if the company does not appeal the decision.
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The notification is published in the Official Gazette of the Union (DOU) this Tuesday (23).
But what happened?
According to Senacon, in 2018, data from social network users was improperly passed on to Cambridge Analytica – a British marketing company hired by the election campaign of Donald Trump, former president of the United States.
At the time, data from more than 87 million people around the world, including 443 thousand Brazilians, was shared to receive content related to Trump.
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This illegal data leak occurred when users installed the “This is your digital life” personality test app.
“For failing to inform about privacy settings, Senacon understood that Facebook was committing abusive practices towards users and, therefore, imposed the fine,” the agency said.
In July of this year, Senacon itself annulled the conviction already made to guarantee a broad defense to Facebook.
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In this new trial, the company once again stated that there was no evidence that Brazilian data had been transferred to Cambridge Analytica. The justification was not accepted by Senacon, which established the fine.
