Meta bans ads based on gender

Meta informed advertisers, the company's main source of revenue, that from February onwards they will only be able to use age and location segments for advertising campaigns aimed at teenagers in general.

Another change is that the past activity of teens using Meta's apps will not be used to determine which ads they see, the company said.

On its blog, Meta published that the changes occur because it recognizes “that teenagers are not necessarily as ready as adults to make decisions about how their online data is used for advertising”. The changes reflect feedback from parents and experts.

The company, formerly known as Facebook, faces increasing pressure and fines to curb its practice of serving highly targeted advertising to its users, a model that brings in billions of dollars each year.

Meta was fined $413 million last week as part of a long-running legal dispute with the European Union over advertising.

O Google and Apple They have also faced investigations and fines from regulators for violating privacy laws through targeted advertising.

In the United States, Meta and other social media companies have faced scrutiny from local authorities, with national laws blocked due to heavy lobbying by tech giants and a politically divided Congress.

(With AFP)

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