Microsoft want ads on Bing Chat; understand

The company has two objectives for Bing Chat: Drive more traffic to publishers and increase publisher revenue through new features like chat and replies.

A big tech already drives traffic to publishers by including quotes in the chat response. Now, the Microsoft is embedding ads as quotes to share its revenue with partners whose content contributed to the chat response.

Another additional feature for publishers is also being developed, such as an expanded hover experience where hovering over a link from a publisher will display more links from that person to drive traffic to the site. Additionally, the company is considering enhanced captioning of licensed content from Microsoft Home next to the chat response to generate more user engagement with the chat content Microsoft Start, where the Microsoft Shares ad revenue with partner.

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