yaccarino began her career in the media industry as an intern in the media planning department at NBCUniversal. She is a graduate of Pennsylvania State University.
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As an executive, the publicist helped oversee the launch of NBC Peacock and championed the modernization of ad measurement technologies.
Additionally, she is responsible for helping NBC establish “non-traditional” partnerships with companies such as Apple, Snapchat and YouTube.
Yaccarino was announced this Friday (12) as the new CEO of Twitter.
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