Who is Linda Yaccarino, new CEO of Twitter?

Linda Yaccarino is an advertising executive who previously served as president of global advertising and partnerships at NBCUniversal (NBCU).

yaccarino began her career in the media industry as an intern in the media planning department at NBCUniversal. She is a graduate of Pennsylvania State University.

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As an executive, the publicist helped oversee the launch of NBC Peacock and championed the modernization of ad measurement technologies.

Additionally, she is responsible for helping NBC establish “non-traditional” partnerships with companies such as Apple, Snapchat and YouTube.

Yaccarino was announced this Friday (12) as the new CEO of Twitter.

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