Twitter relaunches blue seal this Monday

Now it's official: “Twitter Blue” goes into effect this Monday (12). According to the company, the cost for those signing up online will be US$8 per month. Registration via iOS, the company's operating system Apple, used in iPhones, iPads and Mac, will cost $11 per month.

The subscription service will provide editing of publications on the platform, upload videos in 1080p and have account verification with a blue check mark.

According to Twitter's own explanatory post, companies will receive a golden mark. Accounts linked to governments and multilaterals will be gray in color.

Subscribers will be able to change their handle, display name or profile photo, but if they do so, they will temporarily lose the blue checkmark until their account is reviewed again, the post says.

Promessa de Elon Musk

The sale of the blue seal is another of the changes made by the new owner of the social network, the billionaire Elon Musk, in an attempt to increase revenue. Twitter would be facing a drop in advertising budget. 

Before Musk, the blue verification badge was only used by artists, celebrities, government officials and even journalists or media outlets, free of charge: all they had to do was fill out a form that would be analyzed by the company.

As soon as he took over Twitter, the billionaire decided to charge for verification and caused confusion with several fake profiles created on the network in the name of celebrities.

Verification: Musk drops 'grey seal' hours after launch

The old profile verification system on Twitter underwent changes after Elon Musk acquired the platform. The most controversial measure was the introduction of a paid model of the famous “blue stamp”, used to confirm the identity of accounts. On Tuesday (8) Musk announced a new indicator to inform which profiles were authenticated, and the blue mark would be reserved only for subscribers. But the decision came as quickly as withdrawal: hours after the new feature went live, Musk backtracked. Now he promeNote that the blue symbol will be the large thermometer between profiles. Understand what the changes on Twitter mean.

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Former Twitter employees will give Musk headaches and costs

Twitter employees fired since Elon Musk took over the social networks are taking legal action in a process that promebe time-consuming and potentially expensive for the entrepreneur. It is impossible to know how many people continue to work at Twitter, as the company no longer has a press office. But about 50%” of the 7.500 employees were laid off on Nov. 3, according to an internal message.