The Brandcast is back to an in-person format and was held at the Pavilhão do Pacaembu, in São Paulo. The event presented YouTube news for next year.
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The era of short videos
Over the past three years, YouTube has invested more than $50 billion in creators, artists and media companies. Now, investment in short videos will be greater.
“It’s no surprise that Shorts have been successful on YouTube. There are more than 30 billion daily views”, celebrates Nathalia Alves, director of YouTube for Canada and Latin America.
Starting with 2023, or YouTube throw the monetization and revenue sharing with content creators of the modality Shorts. The new feature arrives to complement the monetization models that already exist on the platform. For Shorts, the revenue passed on to creators will be 45%.
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O Curto News He asked whether, with the monetization of shorts, there will also be a greater concern about the spread of fake news. The answer was vague:
“We have our “4 Rs” platform (remove, recommend, reduce and reward), our role as a platform is to give everyone a voice. We are not here to regulate. But any content that violates our policies is subject to penalties. We have algorithms and systems, qualifiers trained to ensure that the content doesn't even arrive, for example. We have people who physically review [the content], and this works both for shorts and for any content we have”, said Nathalia Alves.
You can hear the question from Curto and Youtube's response in full here 👇🏼
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The platform also launched Creator Music, which promemake music licensing easier. In this format, the content creator will be able to buy the copyright and keep the revenue generated through monetization.
See also: What are the 4 Rs of Youtube?
