The curious story behind the restaurant guide and the Michelin tire brand

The Michelin Rio and SP Guide will return, and should come out this year. But do you know the story behind it? And, contrary to what you might be thinking, the Michelin gastronomy guide and the Michelin tire sales company have everything in common.

Due to the closure of most restaurants due to the health restrictions of the covid-19 pandemic, the guide Michelin Stars was unable to evaluate the best restaurants in Brazil. The sixth and final updated edition was published in September 2020.

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That year, five restaurants in Rio received stars: Oro, by chef Felipe Bronze, and Oteque, by Alberto Landgraf, won two stars; Cipriani, at Copacabana Palace, led by Nello Cassese; Lasai, with Rafa Costa e Silva's avant-garde cuisine, and Mee, an Asian restaurant at Copacabana Palace, maintained one.

In São Paulo, DOM, by Alex Atala, and Ryo Gastronomia, by Edson Yamashita, maintained their two stars. While they had one star, Evvai, Huto, Jun Sakamoto, Kan Suke, Kinoshita, Mani and Picchi. For now, no restaurant in the country has achieved the maximum rating, three Michelin stars.

The story behind the Michelin Stars

One of the most important assessments in the gastronomy market, the Michelin Star the forehead the quality of restaurants. But, after all, what does it have to do with the Michelin tire brand? Very.

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It all started in Clermont-Ferrand, France, in 1889, when brothers Andre and Edouard Michelin founded their tire company at a time when there were fewer than 3 cars in the country.

To help drivers make their trips – thus increasing car sales and, in turn, tire purchases – the Michelin brothers have produced a small guide with useful information for travelers. The list featured maps, how to change a tire, where to fill the gas tank, and, of course, places to eat.

And with the launch of Michelin guides and maps at the beginning of the 20th century, the brothers transformed the brand into a synonym for travel and haute cuisine. One of the company’s smartest moves was to prioritize “cuisine worth traveling for.”

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Recognizing the growing influence of the guide's restaurant section, the Michelin brothers also recruited a team of mystery shoppers – or restaurant inspectors as we know them today – to visit and review restaurants anonymously.

In 1926, the guide began awarding stars to featured restaurants, initially marking them with just a single star. Five years later, a hierarchy of zero, one, two and three stars was introduced, and in 1936 the criteria for the star rankings were published.

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The Michelin Rio and SP Guide will return, and should come out this year. But do you know the story behind it? And, contrary to what you might be thinking, the Michelin gastronomy guide and the Michelin tire sales company have everything in common.

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