Two hands meticulously place a few dollars into transparent envelopes with tags reading “supermarket” or “rent”. Strolling through the hashtag #cashstuffing No. TikTok, which has an impressive 1 billion views, we see a plethora of content creators showing off this old-fashioned savings technique.
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The trend became popular mainly in the United States, at a time when users are trying to reduce expenses in the face of inflation. Among the videos published, the vast majority are from young people. Reports show that they face difficulties in organizing themselves financially and understanding how much money they really have. You know that practice of “I’ll use my credit card and then I’ll see what happens”? It is precisely against this that supporters of cash stuffing fight. Here in Brazil, the practice gained the name of financial binder.
@allthingsplanned_ Cash stuffing for July week #3! ALL PRODUCTS LINKED IN PROFILE 💋 #cash #cashstuffing #cashenvelopestuffing #cashenvelopes #sinkingfunds #money #asmr ♬ original sound – Jenika Nicole
@thebellsbudget #SchickAsks #budget #cashstuffingbeginners #cashstuffing #cashstuffingmom #cashstuffingenvelopes #cashstuffingmom #budgeting #moneytips #TheAdamProject ♬ original sound – BellsBudget
@fernandabudget Replying to @kait the little bee 🐝 where did I buy it and how to have a financial file 🫶🏻 #budgetbinder #cashstuffing #cashunstuffing ♬ animal crossing ~ new horizons lofi – Closed on Sunday
But is cash stuffing really that new?
Not even! What happens is that, with the greater use of cards and with establishments increasingly accepting paper money less and less, the bank ended up becoming the “modus operandi” for money and purchases. After all, it's even more practical and safer to use a card than carrying bills and notes, right?
What changes is the profile of the generation Z e millennials This audience is constantly influenced by content on social media, ends up bordering on consumerism and drowns in debt from a young age.
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Is it worth keeping money at home?
On the one hand, the TikTok trend may be encouraging many people to save money. However, on the other hand, the strategy of storing money in envelopes may not be so interesting from a profitability point of view. Economic consultant José Mauro Dalella explains that high inflation rates are a barrier. Listen:
Another extremely important factor when considering the reality of Brazil concerns security when storing large amounts at home. “There is an objective security problem. We live in a country that has a public security risk, so keeping larger volumes of money at home increases your risk”, explains Dalella.
@curtonews Is it worth keeping money at home? O #CurtoNews spoke with economic consultant José Mauro Dalella to understand whether the cash stuffing technique is really worth it from a profitability point of view. #cashstuffing #ficharofinanceiro ♬ original sound – Curto News
