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'Ecotrends' to keep an eye on in 2023

Do you know what will be 'hot' in the green world throughout the year? A report from consultancy Wunderman Thompson mapped trends in several sectors, such as culture and consumption, and brings "green" highlights for brands to put on their radar in 2023. Check it out! 👀

Five 'ecotrends' that appeared in  "The Future 100: Trends and Changes to Watch in 2023″ (I.e.

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@curtonews Do you know what will be 'hot' in the green world throughout the year? Here are some trends 👀 #TikTokNews ♬ original sound – Curto News

The Earth 🌎 at the center of business

The decision of billionaire Yvon Chouinard – founder of the sports goods and clothing company Patagonia (valued at US$3 billion) – who, in September 2022, decided to donate the company to a fund intended to revert all profits to combat environmental and The climate emergency has set a new standard for corporate environmental leadership, says the Wunderman Thompson report.

The initiative, which established the mission of saving our planet, contrasts with the approaches of other billionaires, such as Elon Musk and Jeff Bezos, who chose to explore space.

'Renaturalizing' the mind 🤔

Businesses are innovating to engage consumers in a 'green mindset', which brings with it a sense of renewal, hope and “renaturalization”. Something that follows the idea of ​​“Rewilding”, the process of bringing back lost species of plants and animals.

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There are examples in surprising sectors.

According to the report, game fans are already venturing into “environmentally conscious” games, which encourage regenerative practices. At the land nil (a city creation and management game similar to the famous SimCity), for example, the player must prioritize the environment, restoring nature instead of exploiting resources to build the city.

Climate optimism 🌱

The study shows that 66% of people suffer from anxiety about the climate emergency and its impact on their lives, reaching 72% of generation Z – those born since the 1990s – immersed in the digital world.

But this generation is acting to do something different: 85% of those interviewed believe that people should be prepared to rethink how they live and spend, for the well-being of the planet.

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Several representatives of this generation stand out for their positive attitudes and efforts to improve the environment, even if it is by talking about the subject on social media.

Valuing indigenous knowledge 🌳

The knowledge of indigenous peoples will be key to facing the climate challenge. According to the report, indigenous practices, techniques and technologies can help shape a regenerative era where we learn to live and work in symbiosis with nature.

Less impact with metaverse 🌐

Many brands are also adopting environmental strategies in the digital world to achieve their goals ESG.

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The report provides examples of different approaches that use metaverse for this purpose.

It highlights the opportunities in using blockchain, which has been widely used in environmental solutions by companies, mainly in recycling. One of the fronts is the development of ecological and energy-efficient platforms that offer a friendly alternative environment to standard blockchains, which require a lot of energy in the data mining process.

The document also highlights the positive advances in the world of cryptocurrencies. This is because, increasingly, cryptos have sought to use different mechanisms to restrict or compensate for their energy demands.

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