@curtonews Women implement more initiatives in the metaverse, but are a minority in web3.0 leadership positions. #NewsversobyCurto ♬ original sound – Curto News
According to a report released by McKinsey consultancy, women make up no more than 10% on the front lines of companies that play a role in the metaverse
A MCkinsey research interviewed around 2000 people and, analyzing the metaverse consumers, 41% of women have used some metaverse platform, even a primary one, or participated in a virtual world for more than a year, compared to just 34% of men. Furthermore, 35% of women surveyed spent more than three hours a week on some metaverse platform, compared to just 29% of men.
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See also: What is the metaverse
Exposing the qualitative data from the research, the female audience was more willing to participate in live events in the environments, shop and learn. While men have a preference in gaming and acquiring NFTs.
See also: What are NFTs
They are also more flexible and implement more metaverse initiatives
As women are leading and implementing more metaverse initiatives. In a survey carried out with 424 company leaders, 60% of women, compared to 50% of men, said they had already engaged in initiatives related to the metaverse in their organizations. The most explored areas within the scope are marketing, employee learning and development and product design.
Women are a minority in leadership positions
If on the one hand women are more likely to invest in the metaverse, on the other they are a minority in executive positions in companies who star in Web3.0. They do not exceed 10% in leadership positions in the cases exposed. The report's number is very similar to what already happens in the standard technology market scenario. According to platform I reveal, responsible for dating and promoting vacancies in technology, only 12,7% of technology professionals are women.
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