What is the metaverse?

The term became popular after Mark Zuckerberg bet all his chips on a new moment on the internet

O metaverse it is a set of virtual realities, with different locations, that would not cease to exist even after you “take a break from it”. In other words, you can go in there, decide to leave and, upon returning, you will realize that the world continued to be active, updating itself over time, based on a new reality.

Although the term was first mentioned in the 1990s, in a book called Snow crash, by Neal Stephenson, only in recent years has the new technological dimension gained proportion and popularity.

Thanks to simulated virtual reality games and the integration of social networks into socializable virtual environments, the idea stopped seeming like something utopian and became possible.

Tech giants are in the race for the metaverse

It seems that at some point, we will all be part of this new environment. At least that's the technology giants' bet. Companies like Apple, Microsoft and Nvidia are expanding rapidly across the metaverse. But certainly the biggest enthusiast of this new dimension is Mark Zuckerberg. 

owner of Meta, responsible for Facebook and Instagram, Zuckerberg has already invested US$ 15 billion in the development of technology since last year. After remodeling the brand – to be as close as possible to the metaverse proposal – and the high bet on a “key turn” for humanity, the billionaire has been the target of criticism from investors who believe that the plans are too ambitious for the moment. . 

Which brands are already in the metaverse?

Because it is useful for different sectors of the industry, and fun for common network users, several companies – even from outside the technology spectrum – put faith in the metaverse.

Fashion giants like Gucci e Philipp Plein, car manufacturers such as Volkswagen e Fiat, and food industry companies such as Coca-Cola, are already inserted in virtual reality.

Product presentations and even fashion shows using the avatars are already taking place.

In Brazil, influencers are also projecting themselves across platforms. This is the case of Sabrina Sato and Lucas Rangel. 

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A post shared by LUCAS RANGEL (@lucasranngel)

A Web3.0, as the metaverse is also called, is estimated to generate more than US$678 billion by 2030, according to the North American business and marketing consultancy company Grand View Research. In these worlds, currencies are also virtual. And there, transactions are made based on rules established by the platforms. 

To access these virtual environments, you don't necessarily need to have sophisticated or state-of-the-art devices. With a notebook or cell phone it is possible to access the metaverse.

Some of the most popular environments are Roblox, Fortnite, Decentraland e The Sandbox. 

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