The streaming platform Apple TV+ announced that it is partnering with studios to put more films produced by it in theaters. Details have not yet been revealed, but a Apple has already said it plans to spend US$1 billion per year with the new idea.
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The original films of Apple, generally, only pass on the exclusive platform. In other words, the investment in cinemas signals a major change in the streaming strategy, which is following its competitors:
A Amazon, acquired Metro-Goldwyn-Mayer in 2022, also plans to spend US$1 billion per year on theatrical films.
A Warner Bros Discovery recently shared that it intends to release more exclusive titles in theaters.
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A Paramount and Disney They also intend to increase their production in partnerships with studios.
The idea is that the potential investment will bring more subscribers to streaming — for those who want to watch the trending film, but don't give up their pajamas and the couch. However, the movement on platforms shows that there are still people who prefer to spend R$50 on popcorn instead of watching films at home.
It is worth remembering that, until now, the Apple TV+ is the only streaming service to win the Oscar for Best Picture. In 2021, the company won the statuette for “No Rhythm of the Heart”, which was distributed simultaneously in cinemas and on Apple TV +.
Impact on cinema
According to data released by the National Cinema Agency (Ancine), in 2022, there was an 82% increase in the audience for the big screen, compared to the previous year, with 95,1 million people. In income, the increase was 98,8%, reaching R$1,8 billion.
However, compared to 2019, the year before the coronavirus pandemic, 2022 saw a 46,5% drop in attendance and a 35,4% drop in total income. The number of exhibition halls did not have major impacts, 2022 had 3.401 cinemas, 106 less than in 2019.
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In 2020, at the height of the pandemic, Ancine registered 1.860 rooms in operation and in 2021 the number jumped to 3.266.
@curtonews After a few years of feud with cinemas, more and more streaming platforms are bringing their films to the big screen. Will this be the end of the battle between cinemas and digital platforms? 🎞️ #EntretêNews #streaming #cinema ♬ original sound – Curto News
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