A World cup It happens every four years and makes millions of Brazilians retrieve their shirts from their closet. However, in recent times, the play has gained a political association – mainly with right-wing candidates. This caused many to leave the colors of the Brazilian flag aside.
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In times of political polarization, there are those who strive to rescue the symbols and colors of Brazil, showing that aesthetics belong to all Brazilians, and not to a particular party or politician – even more so now, with the World Cup almost knocking on the door. .
The Brazil collection, from LV Store, was launched on October 3, the day after the first round of elections. Despite the proximity to the date, Leticia Vaz, fashion designer and founder of the brand, explains that a crucial factor was the time it took to customize the pieces. The collection features a cropped (shorter blouse model) that can be personalized with your name on the back. The process is done by hand, name by name – which requires longer production time.
“As we already imagined that they could associate it [with politics], we made it five days in advance. In the five days before the launch, we created a narrative involving the World Cup and the Brasilcore trend”. Listen to the definition of aesthetics, which gained power with TikTok:
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Can the public disassociate green and yellow from politics?
“Most understand that this is a trend, even more so in a World Cup year, in which Brazil is being seen so much for being a football country, and also for being a favorite in the competition. But I believe that the closer we are to the competition, the stronger sales will be”, says Leticia.
As a fashion designer, Leticia emphasizes that “green and yellow belong to Brazilians”, especially considering the country’s history. The current flag of Brazil was made official on November 19, 1889, just four days after the proclamation of the Republic. Its previous versions also had the same colors.
“We can't let this end up becoming a division, like: 'I only wear green and yellow if I support a certain party'. No, we use green and yellow because we are Brazilian”, he concludes.
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