A recent study showed that Brazil has the 3rd largest audience in the world on TikTok, with the United States being the leader in active user count. The growth of Tiktok in Brazil is also especially relevant compared to other Latin countries.
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The social network, which is mostly used by women over 18 years old (57%), brought a seismic shock to already established “neighbor apps”, such as YouTube and Instagram.
Who are the biggest tiktokers in Brazil?
Kicked Anitta, huh? But remember: until June 15th, influencer and actress Larissa Manoela owned the Brazilian account with the largest number of followers, about 17 million. This Friday (29), less than a month later, your TikTok already hits 25 and a half million of followers. Larissa is part of the cast of three soap operas currently broadcast on Brazilian TV.
According to the research, the ranking of the largest tiktokers of the country was followed by @tirullipa, which had 15.8M followers at the time and now 28.9M. “Tirullipa” is the artistic name of Ceará comedian Everson de Brito Silva, son of Tiririca.
@tirullipa Me: after these São João festivities🔥🤦🏻♂️😩 and the people of all of Brazil lol#end of the month #end of the month #straight #lascou #tirullipa #tiruhouse
♬ original sound – Tirullipa
Check out the list of the most followed Brazilian accounts this Friday (29), according to Social Tracker:
Numbers behind the phenomenon
TikTok, which went live for the first time outside of China in 2018, managed to achieve a record 3 billion downloads in 2021, a mark that had only been reached before by Facebook. In the same year, the application was also the most downloaded for mobile devices, according to State of Mobile 2022.
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What is the tiktoker profile?
In addition to the majority being female and older, young people between 18 and 24 years old account for 43% of users, according to data from the last Global Overview Report. The report also highlights that a typical global Tiktok user spends, on average, 19 and a half hours per month using the platform.
Do you want to meet other TikTokers who have gone viral?
The Senegalese Khaby lame became a true personality in the digital universe after his silent videos about life “tricks” became popular on the “reloginho” app.
His fans even uploaded the hashtag #KhabyToNumberOne (#KhabyNoTop1) so that the influencer reached the top of the popular accounts on the network. And it worked. To date, Khabe has accumulated 147.6M followers on your account, creating the largest global audience from the Web. (Hypeness)
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The American actor Will Smith owns the 5th largest TikTok account in the world at the moment, according to the Social Tracker ranking.
With an account updated almost daily with “real life videos”, the sisters Dixie e Charlie D'Amelio have also grown among the giants of TikTok. In 2021, the two earned more than US$17 million together as influencers on TikTok, one of the biggest returns on the platform.
@ khaby.lame •This is what happens when mom is around! 🥺😢 #learnfromkhaby #learnwithtik tok @tik tok
♬ suono originale - Khabane lame
@Will Smith Thanx for gettin' me cute Fawn @dolcegabbana @cartier!!
♬ TikTokLooks – Daniel
Curto Curatorship
- Why Instagram dropped plans to 'imitate' TikTok (G1)
- The weight of TikTok in the 2022 elections (Folha de S.Paulo)
(Top photo: Khabe Lane illustrated/ Pixabay)
