Image credits: Reproduction/Social Networks

Justin Bieber launches water brand focused on sustainability

By / / 1 minute reading

Justin Bieber launched a water brand focused on sustainability. Generosity uses technology that, by connecting to any local water source, can process and distribute its "premium alkaline" water through these micro-hydration infrastructures. The singer took advantage of the World Cup in Qatar to promote his new business.

“I want the world to have access to the best water. I also want countries to know how to better protect their people. The excessive use of plastic is harming us, we need to be more “sustainable”, he said Justin Bieber by means of an announcement published by Vogue magazine.

ADVERTISING

According to your official website, the objective of Generosity is to provide consumers with the best water for their bodies, but also reduce the use of single-serve plastics with its refillable drinking fountains. 

Justin Bieber launched the company during World Cup in Qatar to encourage fans to refill bottles and thus reduce the excessive use of plastic.

+ Most Read

Read also

Uruguay hosts meeting to save oceans from plastics

32VM4MH-highres-scaled-aspect-ratio-930-440
Seas and oceans are becoming clogged with plastic. Each year, around 11 million tons of this material reach the waters, an amount that could triple by 2040, according to the United Nations (UN), if measures are not taken. For this reason, governments from around the world come together in Uruguay to create mechanisms that can eradicate the problem.

most read

Posts

Scroll up