The company said in a statement that, after an in-depth analysis, it made the decision to “immediately terminate the collaboration with Ye.” “Adidas does not tolerate anti-Semitism or any other form of hate speech,” he added.
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The company said earlier this month that it was reviewing its relationship with West after he appeared at a fashion show in Paris wearing a T-shirt emblazoned with “White Lives Matter.”
The phrase is a reaction by far-right and white supremacist groups in the United States to the “Black Lives Matter” movement, which protests against racism.
Afterwards, West was banned from Twitter and Instagram for posting a threatening message against the Jewish community.
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Adidas highlighted that it is “the sole owner of all design rights for existing products (…) within the scope of the association”, anticipating a possible legal battle.
(With AFP)
